Product Sheet
Products
SMS Cloud Gateway
Email-to-SMS: SMS gateway for outbound SMS, connected via SMTP
SMS-to-Email: SMS gateway for inbound SMS, connected via SMTP
SMS APIs
SMS-for-Applications: SMS outbound API, connected via HTTPS (REST, SOAP)
SMS-to-Applications: SMS inbound API, connected via HTTPS (REST, SOAP)
SMS Apps
WebExpress: web portal for fax, email and sms broadcast
Connectors and Add-Ins
Prebuilt Connectors & Add-Ins
SMS Connector for Salesforce: AppExchange Connector for Salesforce Sales and Service Cloud
SMS Connector for SAP: SAP BC-SMTP for the SMS outbound API
SMPP Connector: SMPP connector for sending and receiving SMS messages
Branded RCS for SMS: RCS connector for sending and receiving branded text communication
3rd Party Integrations
Dracoon Connector for the SMS outbound API
Business Features
Message Functions
Coding / Encording: SMS transmission is automatically coded in the preferred character set, which can be defined in the account settings. Supports GSM-7 (Standard) and UCS-2 (part of UTF-16) SMS coding
Delivery Notification: status feedback via HTTPS push or email (e.g., delivery notification or status information from the Retarus system)
Message Splitting and Limits: ability to send/receive longer, interlinked SMS. Texts over 160 characters must be split up and sent as multiple-linked messages. Customers can set a max number of permitted message fragments. Each SMS can consist of up to 153 characters using GSM-7 coding and up to 67 characters using UCS-2 coding.
Sender ID: customizable display of sender identification to the recipient of an SMS. Telephone numbers as well as alphanumeric Sender IDs are possible
Smart Replacement: customizable replacement options for SMS messages that contain invalid characters when using the GSM-7 character set. Options include replacement with blank space, conversion to UCS-2, smart replacement of similar character, or deny job.
Deliverability Function
Allowlist: customizable list of countries to which SMS communication can be sent
Blackout Periods: configurable time periods in which no SMS is delivered. SMS will be scheduled to be sent at the end of the blackout period.
Express Delivery: transmission priority management; transmission can be assigned a priority
Flash SMS: display SMS on recipient’s phone screen when it is received; the message does not have to be called up first via the message function
Message Validity: option to shorten the validity period of message delivery, down to the minute (from 5 to 2880 mins)
SMS Blacklist/Blocklist: automatic blocklists for opt-out communication. Numbers can be added to the blocklist manually in EAS or through ‘STOP’ keyword response.
Transmission Priorities: define transmission priority as default settings for all SMS jobs or individually set for each transmission request
Two-way SMS: in order to support seamless two-way communication, a Long Code or Short Code should be used as Sender ID. Retarus can request or provide these on behalf of the customer in accordance with the applicable national legal and regulatory requirements.
Reporting and Monitoring
Enterprise Administration Portal (EAS/myEAS): administration portal for service configuration, user provisioning, support tickets, access to reporting and monitoring
Report Archive: service-specific monthly overviews of SMS messages sent and received (monthly reports) for the last 6 months are saved in the Report Archive
User Administration Attributes
Cost Center Management: capability to create and manage cost centers
Directory Synchronization (DirSync): automatic provisioning of Email-to-SMS and SMS-to-Email accounts via synchronization with customers' Active Directory
Domain Level Sending: capability for all users registered under @domain email address to send SMS communication using Email-to-SMS
Single Sign On (SSO): Single Sign On authentication for EAS
SMS Inbound Numbers: provisioning of the numbers required for SMS reception
Network and Connectivity Integrations
Authentication: configurable authentication methods for varying stages of the SMS process (e.g. OAuth, Mutual TLS, SPF/DKIM, license keys)
Enforced TLS Connection: encrypted email connection between the customer and the SMS Cloud Gateway
High Availability Redundancy: connection to additional Retarus data centers to increase service availability and allow load balancing concepts to be implemented
VPN Connection: encrypted connection between customers' and Retarus' data centers
SMS Long Codes: SMS long-dial numbers for receiving SMS messages, provided on behalf of the customer and set up specifically. Retarus can request or provide these on behalf of the customer in accordance with the applicable national legal and regulatory requirements.
SMS Short Codes: SMS short-dial numbers for receiving SMS messages, provided on behalf of the customer and set up specifically. Retarus can request or provide these on behalf of the customer in accordance with the applicable national legal and regulatory requirements. Can be provided via dedicated, shared or vanity code.
Workflow Integration
Batch Sending: Capability to deploy high-volume SMS jobs in configurable batches
Duplicate Check: SMS jobs are checked for duplicates before transmission
Keyword Based Routing: automatic routing of incoming SMS messages based on keywords
Email-to-SMS Matching: incoming SMS replies are matched and received by the person who initially contacted the mobile device. Enables one-to-one conversations between Users and SMS.
SMS Reply: automatic SMS replies to inbound SMS messages, e.g. reply to requests, confirmation of unsubscribes. Replies can be personalized with the customer´s preferred messages (templates).
SMS to Stop: automatically transfers the phone numbers of ‘STOP’ SMS received into customer-specific stop lists and triggers an automatic process that unsubscribes the number
SMS to List: automatically adds the mobile numbers of inbound SMS senders to a list; the list name, email address, list size (entire list or changes), and transmission time can be set via the EAS Portal
Send Out Time: ability to define a date/time for SMS to be transmitted instead of SMS being transmitted immediately with Email-to-SMS and SMS-for-Applications
End of Maintenance
Discontinued Products
n/a
Legacy Connectors
Exchange 2010 Connector for Email-to-SMS; connector to improve the usability of Email-to-SMS integrated into a Microsoft Exchange environment
Domino Notes Connector for Email-to-SMS
SMS Passcode Connector for SMS-for-Applications