Open & Link Tracking

Open Tracking allows Customer to determine the opening rate of emails, while Link Tracking enables Customer to track the opening rate of links contained in emails. The respective email body and/or the link will be modified so that the messages can be analyzed. To reduce the potential of as spam classification, Retarus recommends the purchase of the CNAME option, which allows Customer to use one of their own (sub)domains. In this case, the Customer associates an A Record of the respective (sub)domain with a Retarus server address.

Open and Link Tracking tracking points (push notification or into myEAS Live Search) work up to 10 days after sending the email. After this period of time, you won’t be able to receive anymore information about how many times recipients opened your emails or clicked on the link into your emails.