Guidelines for France

This page provides regulatory and compliance information to help you communicate globally in an effective and compliant way.

📌 Disclaimer

These guidelines are intended to help you use Retarus services in accordance with applicable global telecommunications regulations. They reflect Retarus current understanding of the compliance requirements relevant to its services and customers. However, they do not constitute legal advice, and Retarus makes no representations or warranties regarding the legal compliance of your use of its services.

Customers are responsible for understanding and complying with all legal and regulatory requirements applicable to their specific use cases. Because legal requirements may change over time, and this information may be updated without notice, you should review these pages periodically.

Marketing traffic

Opt-out information has to be provided in SMS message text. Typically, opt-out is done by sending STOP to a dynamically shared Shortcode. Be aware that adding the opt-out Shortcode to your SMS message text decreases the number of characters that you can freely use in your SMS and might result in splitting your SMS in several parts.

Marketing SMS traffic is blocked on public French holidays and Sundays as well as from 10pm until 8am. During this time, SMS are queued and sent out the following day.

Transactional traffic

Compared to marketing SMS, an opt-out possibility needs to be provided as well, but the information does not need to be part of the SMS message text.

* Alphanumeric senderIds with numbers (e.g. A27462, 743B684, 7384C,…) are considered as numeric senderIds and will be blocked by SFR.
** Sending limitations of 10k SMS per month.
*** SMS to Bouygues Telecom that are encoded with UCS-2 will be replaced by GSM-7 encoding to ensure delivery.