Guidelines for India

This page provides regulatory and compliance information to help you communicate globally in an effective and compliant way.

📌 Disclaimer

These guidelines are intended to help you use Retarus services in accordance with applicable global telecommunications regulations. They reflect Retarus current understanding of the compliance requirements relevant to its services and customers. However, they do not constitute legal advice, and Retarus makes no representations or warranties regarding the legal compliance of your use of its services.

Customers are responsible for understanding and complying with all legal and regulatory requirements applicable to their specific use cases. Because legal requirements may change over time, and this information may be updated without notice, you should review these pages periodically.

General

To avoid Unsolicited Commercial Communication and enhance mobile subscriber policy, the Telecom Regulatory Authority of India (TRAI) is strongly regulating the Indian Mobile Network Communication.

Domestic traffic

Only companies having an office located in India are basically able to send A2P SMS through domestic routes. Therefore, they need to fulfill a successful TPOA registration.

International traffic

A2P traffic that is not registered for domestic routing will be sent via international routes with a random Shortcode.

Political motivated traffic

During the election period, sending political SMS throughout the country is prohibited. Messages towards Jammu and Kashmir networks (e.g., 405/55 – Airtel J&K) are blocked due to political sensitivity.

* Only for domestic traffic. For international traffic, DNs are not supported or unreliable.